Branding is very important, but I’m sure you already knew that.. that’s why you are here.
Building a credible, fun, and entertaining brand that has cohesive assets, visuals, and content is what will turn every customer into raging fans.
In order to build such a brand it is important to understand Branding, that is why we have put together what we call a “Brand Bible“.
What is a Brand Bible?
A brand bible is a collection of your company assets that outline what you stand for, what your goals are, how your company is to be viewed from a public standpoint, and most importantly the items that visually relate to the customer experience you are creating.
Below we will cover brand analytics, basic branding, visuals and voice, implementation, and culture.
Brand Analytics & Market Research
Research is a critical part of your brand building process, you can do brand research by going to google and researching your niche and your most successful competitors that have the most market share.
After researching your niche on Google, we recommend that you make a list of your most successful competitors and take a look at their online presence by looking them up at similarweb.com.
By looking them up you will know what digital channels they get the most traction from and other information about their website.
The Basics Of Branding
We have put together a list of basic branding assets, see below:
- Brand Logo
- Brand Typography
- Brand Color Palette
- Brand Patterns
- Brand Iconography
The combination of the assets above will create a brand foundation that will allow you to further build upon the basics and build your brand.
Before reading the rest of this article please take the time if you have no yet to make sure that you have your brand basics covered.
Brand Voice & Visuals
Now that we have covered the brand basics, we can get into a more in-depth phase to create brand visuals and voices that will remain consistent with our branding basics and allow us to develop a brand with more depth, characters, and layers.
Below you will find some brand visual assets and brand voice assets, keep in mind that depending on the brand you may have more or fewer assets.
Brand Visual Assets:
- Business Card Design
- Letter Heads
- Social Media Design
- Post Templates
- General Public-Facing Creatives ( Such as flyers, event pages & more )
Brand Voice Assets:
- Brand Tag Lines
- Brand Mission Statement
- Brand Writing Style
- Words Used To Promote Culture
Your brand voice is your brand’s personality, in order to craft a brand voice we can take a close look at your brand’s integrity, what kind of words you use to promote the type of culture you intend on creating.
A good question to ask yourself when coming up with your brand voice would be:
“Should my Content be written to be sassy, upbeat, tongue-in-cheek manner, or should my brand voice remain mature & authentic?”
Your brand voice will give you the ability to maintain consistency and focus when developing content, your brand voice will also be very helpful if you plan on outsourcing asset creation for your brand.
It is important to remember that if someone does not understand your brand, they cannot help you build it.
Implementing The New Brand
This final part of our branding bible focuses on the implementation of all the previous points we have covered, as well as presenting your new brand to your current audience if you have one, as well as creating space for a brand new audience to find you.
Steps to implementing your new brand:
- Change all your assets, and look and feel on all your media channels across the board to match your new branding including but not limited to social media channels, emails, ads & more.
- Write guidelines for how your artistic direction and product style should be done.
- Create a hashtag bank ( collection of relevant hashtags) that you or your social media manager can use on your social media channels to grow your audience and increase your potential reach.